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Guerrilla Marketing for Startup and Music Brands

Hosted by Martín Aguirre Martinez (Google, Facebook, A-Player Media)

You'd be surprised how similar building a startup brand is to building a music brand. Learn from a master storyteller what it takes for innovative brands and artists to reach fans and new audiences. More often it takes a well timed event, a little rebellion of authority and some creative networking. 

Founder Institute Austin Managing Director and A-Player Media Principal Martin Martinez walks us through how. Listen to him tell three compelling stories as to how he and his inspriations staged publicity stunts that garndered them the attention they needed to grow a brand from scratch.

Building a brand is all about telling a story at scale. You either tell your that story or let others tell it for you. This talk will teach you how to own both sides of that dynamic.

Earlier Event: November 6
MediaTech Week Kickoff with the Blues
Later Event: November 10
Luminaria Contemporary Arts Festival